Monday, October 20, 2008

How Do I Find Absolutely a Business Idea?

If you have a desire to start-up your own business, but no business idea, there are several ways to search.

Business idea with customer benefit
The most important thing about a business idea is the customer value - that is the advantage that a customer of your product. The customer benefit is also excellent for a targeted search for a business idea:

- What are the everyday problems are unresolved?
- What products need every man?
- What is missing still in this world?

A business idea with great customer does not necessarily benefit from the high-tech domain. The business idea of an alarm clock that runs them, as soon as he rings in the United States was a successful business.

Adaptation of a business idea
A business idea, in another country or another industry already is successful, is ideal for a business. You can use the potential of the business better from our mistakes and learn of the pioneers.

When franchising set an existing concept for a business idea to spot (eg, McDonalds). So you can before you start-up information on how successful this business idea on the market.

They therefore consider before starting a business, whether your business idea franchise also comes into question.

Particularly important is that your business idea enough customers. For the estimation of market potential for your business plan you get data from:

- Federal Statistical Office,
- Associations,
- Articles,
- Data from your competition
- Market research company.

Much of this information can be found on the Internet. But at least as important, in personal interviews or surveys to test how good your idea arrives.

Tip Distinguish the interest in your idea of buying real willingness of the customer. Often a product is classified as interesting but the customer is not willing to spend money. Check it as closely as possible with the question "How much money would you spend such a product?"
How big is the competition of your business idea?

If there is a market for your business idea, there are also competitors. These competitors can use the same customer benefits of their product with another product (substitute) satisfy. For analysis of the competition you must answer the question of how good your product with your competitors can compete.

Tip In marketing speak of the "Unique Selling Proposition." That means that a product by at least one unique feature of the competition apart, and therefore a unique selling point returns. Ask yourself this: "What makes my business idea unique?" And "Why should a customer buy my product and not the competition?"

How viable is your business idea?
An essential aspect of the attractiveness of a business idea is its profitability. At a rough estimate you can use the cost of your product to represent the proceeds. The criteria are the profit per unit sold and the sales volume.

Tip For a more accurate calculation on the return you need to create a business.
Is your business idea feasible?

For a start-up, they must overcome several hurdles. You should therefore consider how easily your business idea can realize:

- What is your financial needs?
- They mastered all the techniques for the manufacture of the product?
- How difficult is the market?
- How many people with what skills do you need?
- What legal provisions are there?

Tip found business idea - now what?
The next step for a business idea is to be implemented successfully writing a business where your costs over the proceeds and all other opportunities and risks of your business start-evaluate.

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